social-first growth for brands that want a partner, not a supplier
We plan, make and run paid and organic social for B2B, ecommerce and consumer brands. Strategy first, a reason behind every ad, and the people you meet are the people doing the work.
You’ve probably seen it. The creative director and the CEO come to the pitch, you sign, and your account goes to someone you’ve never met. What you were sold and what you get start drifting apart in week one.
We don’t work like that. The people on your calls are the people in your ad account, writing your briefs and reading your numbers. Nobody hands you off.
Before an ad goes live, we can tell you exactly why it exists. And you get to see all of it, not just what launched.
That’s how a test becomes a lesson instead of a guess, and how each month gets sharper than the last.
Paid gets you found. It puts you in front of the right people today, brings in the sales and leads, and tells you within a week what’s working. It’s where most of our focus goes.
Organic gets you remembered. It’s what turns a product someone bought once into a brand they recognize and want to be part of. It’s the difference between you and the cheaper copy on a marketplace. It brings in customers too, just more slowly, and it’s what people find when they go looking for you.
Most brands say one thing in their ads, another on their website and something else on their profile. People can’t always put their finger on it, but they trust you less. We make sure every place you show up says the same thing, so each one makes the next one stronger.
Not every brand needs a big organic presence. If yours doesn’t, we’ll say so.
We’re called virus because the best brands spread. Ad spend gets you in front of people. Good ideas are what make them pass it on.
We learn the business before we make anything, test enough to know what’s actually true, then put the money behind what works.
Your offer, your margins, the words your customers use, the objections that stop them saying yes. We read the reviews, talk to your team and look at what you’re already running. Then we tell you where we think the opportunity is, and what we’d test first.
The plan becomes concepts, scripts, UGC, statics and video. We ship in batches so your customers pick the winners, not a meeting room.
Every week you get a short video walking through what we changed, what we learned and what’s next. Real analysis of your account, never just a table of numbers.
We get inside the business, build the first round of creative and get it live.
We read the results, back the winners and cut the rest.
More budget behind what’s proven, and the next round of ideas.
Then it’s month to month. No lock-in. You stay because it’s working.
Strategy leads, and everything else follows from it. Most brands start with strategy and media buying, then add production and organic as they grow.
The thinking behind everything else. Who’s buying, what’s stopping everyone else, which messages deserve budget, and the testing plan that turns hunches into answers.
Statics, motion and UGC with creators we’ve already vetted. Briefed, cast, shot and delivered in volume, made for the platform it’s going on.
Meta first, LinkedIn for B2B, and TikTok and Google when they make sense. Account structure, testing and scaling, judged by your real results, sales or pipeline, not just what the platform reports.
How your brand shows up when people go looking. Direction and content systems for the channels you own, so the brand behind the ads is worth finding.
Tell us about your company. We’ll look at the ads you’re running and come back with what we’d change first. If it looks like a fit, we’ll set up a call.
A real look at your ads, by the people who’d actually run them.
What we’d change first, and why.
An honest answer on whether we’re the right fit.
Rather just write to us? hello@virusagency.co
We’ll go through the ads you’re running and come back to you by email with what we’d change first. If it looks like a fit, we’ll suggest a couple of times to talk.
Forgot to mention something? Reply to that email when it lands, or write to hello@virusagency.co.